DREAMCASTLE MINT IS LIVE!
PRICE: 3 Dreamboxes
CONNECT WALLET
DREAMCASTLE
A powered-up digital collectible that is unlocked by burning 3 DreamBoxes.
Unlock DreamCastle to enter Parktopia with powered-up access.
More details to be revealed upon release.
ABOUT PLAY3
PLAY3 IS THE WEB3 DIVISION OF PLAY! POP! GO!,
A MULTI-HYPHENATE UNIVERSE IMAGINED BY AMBER PARK.
THROUGH BLOCKCHAIN TECHNOLOGY, WE ARE INNOVATING THE FUTURE OF METAVERSE WORLDBUILDING AND GAMING UTILITY, ALONGSIDE AN IMMERSIVE DIRECT TO CONSUMER EXPERIENCE THAT REWARDS USER LOYALTY AND INTERACTION.
A MULTI-HYPHENATE UNIVERSE IMAGINED BY AMBER PARK.
THROUGH BLOCKCHAIN TECHNOLOGY, WE ARE INNOVATING THE FUTURE OF METAVERSE WORLDBUILDING AND GAMING UTILITY, ALONGSIDE AN IMMERSIVE DIRECT TO CONSUMER EXPERIENCE THAT REWARDS USER LOYALTY AND INTERACTION.
POWERED BY CHAINLINK VRF DYNAMIC NFT TECHNOLOGY AND CLIQUE’S IDENTITY-ORACLES, PLAY3 IS REINVENTING DIGITAL COLLECTIBILITY.
DREAMPRINT
Please note that more activations, collaborations, events, releases & PLAY3 details
will be announced and revealed during our calendar year.
will be announced and revealed during our calendar year.
GET READY TO PLAY3!
Q1
March 10:3,333 Dreamboxes released
Minted out.
March 11:“A Dream Above the Clouds” Virtual Gallery Experience with Mona
Released.
March 11:“Nonstop Play! A Dream Above the Clouds” IRL Event in partnership with Soho House (Los Angeles)
Intimate Digital Art Showcase & Panel Discussion.
DreamCastle release
To collect a DreamCastle, you must burn/swap 3 Dreamboxes.
DreamCastle has the ability to boost your rewards when combined with other collections or alone in the PLAY3 ecosystem.
DreamCastle also acts as a free mint pass & has other utilities that will be revealed.
Q2
Dreamcastle release - continued
Will announce more collection details closer to release date.
Build-A-Dreamer Digital Activation - Release
Question & PLAY3 Dashboard Sneak Peek
Will announce more details closer to release date.
Fashion Mini-Drops 1 & 2 - Release
Digital Twins release: purchasing any PPG fashion product can be redeemed for a free 1:1 digital (NFT) collectible version of the product.
More details of the utility of Digital Twins will be announced closer to release date.
June Paris Fashion Week - An Intimate Evening (Invite Only)
Private Digital Gallery Experience with a showcase of digital collectibles and physical fashion capsules
Unlocking the release of the PLAY3 KIDZ avatar collection and highlighting digital identity
Q3
PLAY3 KIDZ collection release
PLAY3 KIDZ has the ability to use the Digital Closet system.
All digital twins that are collected (PPG Fashion, SBTs & digital collaborations) will be accessible in Digital Closet and allow customization of PLAY3 KIDZ avatar.
Digital Closet collectibles will unlock special points & power ups in the PLAY3 ecosystem.
More details of the utility of Digital Closet will be announced closer to release date.
More details of the supply, mint price & collection details to be announced closer to release date.
Fashion Capsule
FW23 Release.
Seoul Blockchain Week & Frieze Seoul
Fashion Pop Up & IRL Digital Gallery Experience.
Exclusive PFW SS23 Fashion Capsule Release.
Digital Collaboration Capsule.
More questing storylines revealed.
Q4
PLAY3 minigame & map release
Will announce more details closer to release date.
Miami Art Basel
Exclusive Fashion Capsule Release.
Immersive Art Experience & PLAY3 World Demo.
PLAY3 DREAMERZ
PLAY3 DREAMERZ
are the protectors and creators of dreams, who reside in
Parktopia.
Parktopia
is the alternate dream dimension, a world above the clouds.
Parktopia
is not the final destination, but rather a transitory phase to explore our deepest dreams and subconscious thoughts to unlock the bridge to
PLAY3 PARK.
Dreamerz
are the imaginary counterparts & spirit guides that represent our inner-child, freedom and create physical manifestations of thoughts and feelings for the
PLAY3 KIDZ.
Dreamerz grow and evolve through love and positive intention. With
Dreamerz, unlock and wander the infinite possibilities of your imagination.
PLAY3 KIDZ
PLAY3 KIDZ
are superhero avatars and protectors of high vibrations in the
PLAY3 ecosystem.
Through quests and social gaming, they increase functionality and unlock new levels. Each PFP avatar comes with a digital pass, storing purchase history and collectibles in users' digital wallets, combining the worlds of physical and digital fashion through blockchain technology in order to create a customizable experience.
Each
PLAY3 KID
comes with a digital closet utility that connects physical direct to consumer experience and collectibility with a digital archive and proof of shopping history. This customizable interface allows you to shop and redeem physical & digital versions of PPG product, power-ups & accessories that have utility in
PLAY3 PARK.
PLAY3 PARK
PLAY3 PARK
is a community-driven digital gaming experience that integrates fashion, social interaction, and gamified storytelling. It offers a multiverse of social gaming with features like streaming, live chatting, and direct-to-consumer shopping. Players can customize their avatars with fashion apparel from
PLAY! POP! GO!
collections and play numerous mini-games and explore mini-maps within the game.
PLAY3
quests and mini-games will be centered around collaborations with web2 / web3 influencers and brands, creating an immersive digital-to-physical culture of play & breaking down the boundaries between digital and physical reality as well as providing immersive bespoke experiences. This approach aims to encourage players to engage both digitally and physically by collecting PPG fashion and art, attending events, and building connections between social interaction and human connection.
SBTs POWERED BY CLIQUE
PLAY3
incorporates Soulbound Tokens (or Non-transferable NFTs) as a form of recognition and reward to the community, whilst reducing the financialization of our gamification process. SBTs are used to reward smaller achievements (engagement on social media, attending of events, and purchases of certain items) & unlock exclusive access.
More details to be revealed about the power-up and collectible utility of SBTs.
PRESS
PLAY! POP! GO! is featured on the Vogue Business NFT Tracker, which highlights select NFT projects in the fashion and beauty industry, updated weekly.
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Amber Park is included on NFT NOW’s “10 Trailblazing Asian Founders Shaping the Future of Web3” list
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“The greatest utility to me is fun. It’s such a beautiful thing to be able to fully allow your inner child to come out and be like, okay, let me just have fun,” artist Amber Park tells Jing Daily.
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Harnessing Park’s experience creating visuals for artists like Lil Nas X, Katy Perry and Lil Yachty, PLAY! POP! GO! is not only a clothing brand but also an evolved lifestyle platform.
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Created by visual artist Amber Park, PLAY! POP! GO! is a direct-to-consumer art, fashion, and lifestyle platform that innovates brand loyalty by bridging the digital-realworld divide.
READ NOW
DSCENE Magazine
has collaborated with Korean American artist and creative director, Amber Park on its March 2023 digital cover.
READ NOW
AFFILIATES
