ABOUT US
A multi-platform creative endeavour helmed by Amber Park. A multi-platform creative endeavour helmed by Amber Park.
Gamified storytelling drives the brand’s physical and digital experiences. Following the adventures of the PLAYDREAMERZ, a group of rambunctious, superpower-wielding fictional characters who live in the alternate dimension of our subconscious, dreamers are inspired to pause, reflect, and build. PARKTOPIA, a fantasy dreamland nestled inside of the PLAY! POP! GO! universe, is the community’s virtual gathering location where dreamers go to recharge and imagine. It is here where those who dare to play and look within will find the keys to unlock endless possibilities and free their inner child.
Rooted in fashion, PLAY! POP! GO! serves as an evolved lifestyle platform, offering an innovative, gamified approach to high-end streetwear and ready to wear garments, fine art & objects, immersive installations and digital experiences.
Rooted in fashion, PLAY! POP! GO! serves as an evolved lifestyle platform, offering an innovative, gamified approach to high-end streetwear and ready to wear garments, fine art & objects, immersive installations and digital experiences.
In the physical world, PLAY! POP! GO! is envisioned as an elevated, polysexual brand. The label draws inspiration from the free spirited, rebellious essence of adolescence and designs products and experiences to foster connection and co-creation. Under the creative direction of Amber Park, PLAY! POP! GO! subscribes to the codes of contemporary fashion in its uncompromising choice of quality materials and craftsmanship, while pioneering a new format for an emerging luxury market segment. Fully harnessing the technological and community building power of Web3, PLAY! POP! GO! is built for a global tribe of next-gen creators.
In the physical world, PLAY! POP! GO! is envisioned as an elevated, polysexual brand. The label draws inspiration from the free spirited, rebellious essence of adolescence and designs products and experiences to foster connection and co-creation. Under the creative direction of Amber Park, PLAY! POP! GO! subscribes to the codes of contemporary fashion in its uncompromising choice of quality materials and craftsmanship, while pioneering a new format for an emerging luxury market segment. Fully harnessing the technological and community building power of Web3, PLAY! POP! GO! is built for a global tribe of next-gen creators.
For the dreamers, realized with positive intention, grounded in gratitude. the power of your imagination can take you anywhere.